As a new salon owner, you’re probably feeling a mix of emotions: excitement for your fresh start and pride in having created something from scratch, but also possibly anxiety about the unknown. Your business is more than just products and services—it’s an expression of who you are as an artist, entrepreneur and leader. Branding yourself correctly can seem like witchcraft at first (believe me, I know!), but if done right it can be incredibly powerful—helping to bring in clients, boost publicity, increase visibility with potential customers online and much more. Here today we’ll discuss four essential tips that need to become second nature to fully unlock the power behind successful branding for your new salon!