Communication is an essential part of operating a successful beauty salon or therapy practice. It can help you build relationships, provide excellent customer services, and ultimately secure the success of your business. As any business owner knows, having models to demonstrate beauty techniques or perform case studies for New Student Orientation activities is important in educating new students. Unfortunately many small businesses don’t have a system established to clearly communicate with potential case study models leading to confusion amongst both parties. To ensure clear communication with potential models, there are a few tips that salon owners and therapists should follow throughout the process- which we will explore further in this blog post!