Have you ever heard the phrase “Time is Money?” This phrase is a universal truth, especially in the beauty industry. The beauty industry operates on booked appointments, and each minute counts towards profit or loss. You might be losing revenue without even realizing it. As a therapist, you might be hearing the same old excuses repeatedly. In this blog post, we talk about what you must have heard from clients and how to overcome them. We aim to help you tackle the most common excuses that result in lost time in the salon and missed opportunities.
“They already use other brands:” It’s a fact of life that every client has a preferred brand. They have an attachment to a product that a therapist cannot change. However, as a therapist, it is essential to know the benefits of your products and educate clients about them. You can showcase the benefits and provide information to help them understand better why a certain product formulation is the perfect choice for the specific treatment they are receiving.
“They don’t have a lot of money:” Price sensitivity can be challenging, mainly when it comes to treatments. However, the beauty industry has treatments that cater to every budget. There will always be a cheaper or a more effective treatment that meets the client’s budget. Ensure you offer a wide range of treatments with varying prices that cater to every client.
“I don’t know enough about what it does:” Feedback is crucial, especially if you are in a service industry. Ensure that you are constantly learning about your products to ensure you are well-informed; This will help you answer any questions about your products when they arise. It will also give clients confidence in your knowledge and help you sell your products with ease.
“I feel too pushy:” Sales tactics can be a sensitive issue. Often, we don’t want to come across as too pushy or salesman-like. However, overcome this by educating clients on the benefits of a particular treatment or product and allow them to make an informed decision. This approach will make them feel valued, understood, and lead to repeat business.
“What is the point they already use?” Even in cases where a client already uses a particular product or treatment, advise them of new products available that could enhance their existing regime. This can include specific facials, serums, and treatments that could further enhance the effectiveness of the client’s routine.
As a beauty therapist, you have one of the most important jobs in the world – making people feel beautiful on the inside and outside. Often overlooked, time management plays an essential role in the success of any beauty treatment. By educating clients and following the tips outlined in this post, you can reduce time lost in the salon and missed opportunities. Overcome your customers’ objections and provide value to create a positive experience that will keep your clients coming back, not just for the treatments but also for the relationship you cultivate with them. Remember: clients might come to your salon for treatments, but it’s the excellent service they receive that makes them stay and recommend you to others!